Post by petergross on Mar 26, 2009 7:11:01 GMT -5
There is now a snappy :45 Down The Stretch commercial. Every few months, I go, tin cup in hand, to the lovely people who are bankrolling my racing paper, Down The Stretch to ask for more money. The first few times I went begging, Tony and Mila smiled, snapped their fingers and a massive guy in a suit came marching in with a suitcase full of cash (I've altered reality for the sake of dramatic narrative).
The last time though, Tony told me to be more aggressive and to make a tv commercial. The idea was to create a fast-paced, dynamic spot that would run on the horse racing channel (420/421). I proposed this to Woodbine and we quickly swung a deal that has turned out to be a bargain for me. Woodbine has complete televising facilities. For the cost of a decent triactor, they provided me with a producer (Paul) , cameraman (Matt) and editor (Lisa) and the complete run of their editing suite. Need some birds-eye video of last summer's Queen's Plate?
Got it!
How about a closeup of some harness racing?
No sweat?
Sound effects? Horses hooves? Trotters churning up the limestone?
That'll take half a minute!
Woodbine editor Lisa was amazing, mixing sound and images as per each of my frantic, ever-changing demands. Anyway, it's a really good piece of video and available for all the world to see at Facebook. Just click on the Down The Stretch section and if that doesn't work, watch HPI starting Friday night April 3. The spot will run 10 times that weekend and the next and many times more in ensuing weeks. You might even get tired of it.
This is part of many marketing strategies attached to Down The Stretch, Canada's most informative and entertaining horse racing newspaper. On April 4th, as part of Community Day at Woodbine, Down The Stretch will have a table on the second floor. It's all about creating a crowd, so we'll be giving out Down The Stretch pens, autographed covers, prints of the Perry and Mooch cartoons and, if our shipment makes it from New York on time, purple ribbons for those who wish to make a fashion statement against the slaughter of racehorses. Come by and say hello.
Meanwhile, after I finish this blog and my 9:45 am sportscast on 680News, I opt into my never-ending day. The latest issue of Down The Stretch arrived at my home last night ( 5000 issues) and my car is filled with them. I need to drop several hundred off at Woodbine - at the racing office, the backstretch kitchen, the Jake Howard recreation centre, the executive offices, my two bins at the front and at the west entrances and in the press box.
Then I have several champions theatres who will, apparently stop all operations until they get Volume 2 Issue 3 later today.
I also have two meetings at my son's high school today and I have to pick up my daughter at her public school.
I think there might be a 15 minute window between 1:45 and 2:00 where I can do an errand or two for you if you need me to!
The last time though, Tony told me to be more aggressive and to make a tv commercial. The idea was to create a fast-paced, dynamic spot that would run on the horse racing channel (420/421). I proposed this to Woodbine and we quickly swung a deal that has turned out to be a bargain for me. Woodbine has complete televising facilities. For the cost of a decent triactor, they provided me with a producer (Paul) , cameraman (Matt) and editor (Lisa) and the complete run of their editing suite. Need some birds-eye video of last summer's Queen's Plate?
Got it!
How about a closeup of some harness racing?
No sweat?
Sound effects? Horses hooves? Trotters churning up the limestone?
That'll take half a minute!
Woodbine editor Lisa was amazing, mixing sound and images as per each of my frantic, ever-changing demands. Anyway, it's a really good piece of video and available for all the world to see at Facebook. Just click on the Down The Stretch section and if that doesn't work, watch HPI starting Friday night April 3. The spot will run 10 times that weekend and the next and many times more in ensuing weeks. You might even get tired of it.
This is part of many marketing strategies attached to Down The Stretch, Canada's most informative and entertaining horse racing newspaper. On April 4th, as part of Community Day at Woodbine, Down The Stretch will have a table on the second floor. It's all about creating a crowd, so we'll be giving out Down The Stretch pens, autographed covers, prints of the Perry and Mooch cartoons and, if our shipment makes it from New York on time, purple ribbons for those who wish to make a fashion statement against the slaughter of racehorses. Come by and say hello.
Meanwhile, after I finish this blog and my 9:45 am sportscast on 680News, I opt into my never-ending day. The latest issue of Down The Stretch arrived at my home last night ( 5000 issues) and my car is filled with them. I need to drop several hundred off at Woodbine - at the racing office, the backstretch kitchen, the Jake Howard recreation centre, the executive offices, my two bins at the front and at the west entrances and in the press box.
Then I have several champions theatres who will, apparently stop all operations until they get Volume 2 Issue 3 later today.
I also have two meetings at my son's high school today and I have to pick up my daughter at her public school.
I think there might be a 15 minute window between 1:45 and 2:00 where I can do an errand or two for you if you need me to!
